“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” – Coco Chanel
When you come to write about High fashion you wonder what creates luxury. Not the price but the quality ? Maybe but not only. Luxury is a wilder concept not easy to define. Sometimes it feels like it became just a synonym of rich. However nowadays you can see people having, living all the symbols of luxury without “being” luxury. They just look rich. Today people feel that luxury requires exclusivity, not to say uniqueness. Not because it’s few but because it is special.
Luxury is the search for possibilities to try new ways, finding solutions that are not too obvious or already seen. However we should not overdo luxury. Some products, some brands still give you this feeling that luxury exist, even for an item bought by thousand of persons. A it-bag might not give you the experience of exclusiveness and extra pure new luxury. But according to your sensitivity it can still gives you the so-called “luxury experience” which is according to me nothing but relative.
Luxury is the urge of something we don’t need, according to what we urge for it reflects us. We might all have a different image in mind when we hear about luxury but that’s what makes it so precious it is unique like every person and it gives us dreams, hope and makes everyone have his own panorama of what would eventually participate superficially to his happiness.
“Happiness isn’t something you experience, it’s something you remember” – Oscar Levant