The bag seduced immediately Bernadette Chirac, in search of a present for Lady Diana. The princess appreciates this present so much that she does not leave the house without it any more and, by force of circumstance, confers to her bag a visibility practically equivalent to hers, which means: phenomenal! Its given name, Lady Dior, combines with spirit and marketing genius those of the brand and his égérie. In few month they sold 200 000 items. Today this bag is always the symbolic bag of Dior who even organized an exhibition on it entitled : “Lady Dior As Seen By”
Nevertheless a few years later, replaced in the top 5 of it bags by the First de Balenciaga or Paddington de Chloé. It is only in 2009 that Lady Dior will return under the spotlights with her new ambassadress, Marion Cotillard. After a campaign photographed by Peter Lindbergh, showing the beautiful actress at the top of the Eiffel Tower, the brand launched short films. The project is confided to the director Olivier Dahan accompanied with the stylist John Galliano for the sets and the costumes. For this commercials, the big means are deployed because Marion Cotillard is passing by Paris, New York, Shanghai, London and Moscow for filming the promotion of the bag Lady Dior.
Here you can see a picture and one of the videos made for Lady Dior Promotion.
This Video is entitled : Lady Dior – Lady Grey London ( all the other clip are available online )
In the last 15 years the purse has been realized in hundreds of variations, in leather or exotic materials, but always classical and elegant. Monsieur Dior has always shown in his creations and initiatives a boundless love for the art in all of his aspects. This exhibition, therefore, is fully set in line with the spirit of the brand and consists in exposing the jobs of really talented artists, which for the occasion, revisited the Lady Dior. From David Lynch to John Cameron Mitchell, from Patrick Demarchelier to Arne Quinze, thin to reach the italian land with Luca Trevisani and of the duo Vedovamazzei. Also introducing the works of Alexander Carano and Davide Stucchi, winners of the contest announced among the young artists of the academy of Brera. A total of seventy works that, even if they are faithful to the class of the Lady Dior, breaks his aesthetical standards.
Lady Dior As Seen By Milan :
In this Idea of “Lady Dior As Seen By” , they also sent the French Blogger Garance Doré In tokyo where she personalized her purse along with the discovery she makes in this new town.
Lady Dior is a bag about which you can see reportages, short movies, art all over the Internet this was a little selection but you can go to Dior youtube channel and see it all.
How you wear it :